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Sunday, July 19, 2015

Bahubali - the beginning

Telugu is the third largest language in the country in terms of native speakers. But how famous is it? How many Telugu movies/directors have become famous all across the country when people belonging to the Tamil industry like Manirathnam and Rahman have carried their works to Hindi too. When was a Telugu movie discussed even in states like Punjab as the movie 'Robot' was? There probably was never such a Telugu movie. But now there is. Bahubali is the movie that is hot favourite of even the North Indians.

I watched the movie in Delhi to see how the response was for the movie.
It was excellent. Obviously, the huge promotions of the movie led to the large response it got across the country. I was convinced that this movie is a marketing genius. Be it roping in Karan Johar to present the film in Hindi or taking into the audience the fact that the movie is the costliest and the largest Indian motion picture worked wonders for the movie makers. The response was tremendous and of course the movie did not disappoint. Not a bad movie despite a sorrowful story and indecency on part of the protagonist!

Rana Daggupati as Bhallaladeva was brilliant in the movie

This is a special cinema especially when Telugu movies are increasingly depending on comedy for success. The movie only works on its taking. There is absolutely nothing new in terms of the story. It is that most common folklore story where two princely brothers fight for the throne. But that is the last thing one has to worry about. Apart from an unnecessary molestation of a warrior lady by the hero, the movie had nothing new in terms of scenes. It is the production value of the movie that impresses the most. The carefulness with which the movie is made is great. It is clear that neither the producers nor the director or the entire cast were in a hurry to complete the movie. It took them two years to complete the movie. This coolness in shaping up the movie is seen in the smooth flow of the scenes. The actors were all good and it is not the first time in a Rajamouli movie that the antagonist has impressed much more than the hero! The picturisation of the Chalakudy falls was beautiful!

The movie is not a trend setter like Magadheera was. One should watch it without comparing it to any other movie. This actually followed the new trend of creating complete new language. The sets which took 200 days for construction will probably be used better in the next part of the movie. But kudos to the producers of the movie. They are the highlight of the film. I have not known a producer who kept a careful ledger of the happenings of a movie. probably for Sholay? We all can look forward for a nice book on the 'Making of Bahubali.' The producers are keen on getting back the money spent. They have earned it well.

This movie can be a nice research project for management students. And Kamal Hasan can take a leaf or two out of their books for promoting Viswaroopam 2.
Bahubali is a movie which can be watched for all the hype built around it. Do not try to search for logic. One will need an atomic force microscope for that! Just marvel at what Indian film has achieved! This is an indigenous marketing and graphical genius! 

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